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Aviation arrow Emirates. The Airline of the Future (Second Edition)

Emirates. The Airline of the Future (Second Edition)

Emirates. The Airline of the Future (Second Edition)

Price per Unit (piece): USD 35.00

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Two decades ago, intent on further propelling the economic and social evolution that was transforming his country, Sheikh Mohammed bin Rashid Al Maktoum started an airline. It was an era when airline start-ups were rare, and successes still rarer. Yet he handed his team a cheque for $10 million and told them to go away and create a carrier for Dubai.

Sheikh Mohammed insisted on the highest standards, that this new carrier compete within Dubai’s long standing ‘Open Skies’ policy and that the airline contribute to the economic success of the emirate. This, he decreed, should be done using this $10 million contribution and no more. Emirates – as this fledgling carrier would come to be known – could not count on any further input. The company would have to succeed on its own.

Today, Emirates Chairman Sheikh Ahmed bin Saeed Al Maktoum and his team preside over a fleet that carried some $30 billion in aircraft on order and, by 2012, will have 168 aircraft in service.


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